Valley Wide Signs & Graphics was in need of a new website. To prepare for the new site, iMarketing recommended competitive analysis, competitive diagnostic and in-depth Google Analysis of their existing website.

The competitive analysis evaluated the Valley Wide Signs & Graphics website against their top five competitors on the criteria of value, navigation, presentation and trust.

The competitive diagnostic examined the audience profile, Search Engine Marketing (SEM) and social media for Valley Wide Signs & Graphics as well as their top five competitors' websites.

The Google Analytics in-depth analysis was focused on the existing Valley Wide Signs & Graphics website. This report included visitor profiles, new vs. returning visitors, traffic sources, top content and visitor performance within each category.

The results of this preliminary research provided the strategic plan for the new website.

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Architectural Polymers approached iMarketing for Search Engine Marketing (SEM) assistance. iMarketing offered consultation services to help them decide on a new primary domain. By completing a keyword research report, iMarketing was able to determine the most effective domain name to coordinate with their natural Search Engine Optimization (SEO) efforts.

The keyword research report included keyword analysis, competitor keyword analysis for the top six competitors and recommendations for improved SEM.

This 14-page report helped to refine the keywords that were being used for on-site optimization and initiated a Pay-Per-Click (PPC) campaign.

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